Adil Raseed

How to track ROI on digital marketing campaigns

In the fast-paced world of online business, “visibility” is a vanity metric; “profitability” is the only metric that guarantees survival.

How to choose an SEO platform for small business websites

For a small business, search engine optimization is no longer a “nice-to-have” feature; it is the foundation of digital survival.

Can AI actually replace my current job

The question that keeps every modern professional awake at night is no longer “Will robots take over the world?” but

Compare paid search marketing software features and pricing

Navigating the Paid Search Ecosystem: A Comprehensive Guide to Marketing Software Features and Pricing In the dynamic world of digital

Find tutorials on using SEO plugins for website speed optimization

In the competitive digital arena, the speed of your website is no longer just a technical metric—it is a core

Google: 75% of Crawling Issues Caused by Two Common URL Errors

In a newly released post-mortem of the 2025 search landscape, Google’s technical lead, Gary Illyes, has identified a critical bottleneck

Bing Goes Global with Multi-Turn Search: The “Sticky” SERP Era

In a move to fundamentally alter how we interact with search results, Microsoft has officially rolled out multi-turn search globally

Are we ready for the agentic web?

The agentic web is no longer just a theoretical “next phase” of the internet; as of early 2026, it has

LinkedIn’s Paradox: 60% Traffic Loss Meets Triple-Digit AI Growth

In a candid disclosure that highlights the volatility of the new search landscape, LinkedIn has revealed that Google’s AI Overviews

Microsoft Launches Publisher Content Marketplace: A New Economy for AI Licensing

Microsoft Advertising has officially launched the Publisher Content Marketplace (PCM), a first-of-its-kind hub designed to settle the long-standing tension between