Latest Digital Marketing Blogs

Yahoo Debuts Scout: A Friendly AI Return to Search

Yahoo Scout (available at scout.yahoo.com) represents a pivot away from the clinical, “assistant-only” vibe of its competitors. Yahoo has designed

Why Search and Shopping Ads Stop Scaling Without Demand

If you’ve spent any time in PPC communities lately, you’ve heard the same cry: “Google Ads isn’t scaling.” Campaigns look

EU puts Google’s AI and search data under DMA spotlight

On January 27, 2026, the European Commission signaled a major shift in its enforcement of the Digital Markets Act (DMA),

Google Research Signals a Shift Toward Pre-Query Search Intent

Search is moving beyond keywords. According to new Google research, the future of search may involve understanding user intent before

From Queries to Delegation: How AI-First Search Is Reshaping User Behavior

Search is no longer just about finding links. It’s increasingly about delegating work to AI. With AI-generated answers now appearing

How to Teach In-House AI to Write in Your Brand Voice

AI-generated content is now part of everyday marketing operations. From blog drafts and social captions to emails and ad copy,

Why Performance Max Plays by Different Rules for B2B in 2026

Performance Max wasn’t built with B2B marketers as the primary audience. Google’s ad ecosystem has always been driven by scale

Google Ads debuts centralized Experiment Center

Google Ads has launched a new Experiment Center, designed to give advertisers a centralized space to test campaign changes and

Digital Marketing Coordinator Responsibilities in Modern Marketing Teams

As digital marketing continues to evolve, modern marketing teams rely on well-defined roles to execute strategies efficiently and consistently. One

How Digital Marketing Agencies Are Reworking SEO for the AI Search Era

AI-driven search platforms such as ChatGPT, Perplexity, Gemini, and Google’s AI Overviews are fundamentally changing how people discover brands, products,