If you are planning to make a career in digital marketing, go for it! As per the government, digital marketing is rising ten times faster than traditional marketing; hence an opportunity for those who want to give wings to their career. You might have heard the hype that digital marketing is booming (rather bursting), and companies emphasise online promotion. Yes, it’s true. A bigger budget, decent salary and more growth are some of the benefits of making a career in digital marketing. According to industry experts, the Indian Digital Ad Industry will be 1Billion dollars.
Are you confused about whether to take digital marketing entry or go for higher studies? It is good for you to look at the article before making any decision.
What is digital marketing?
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Digital marketing is a combination of strategy, content, technical and non-technical strategies. The primary goal of digital marketing is to generate traffic, generate leads, get sales and increase brand awareness.
Also Read- Scope of Digital Marketing in USA
7 Trends FORBES Magazine Stats predicts for Digital Industry in 2023 and the future:
- Digital business pivots may become permanent
- Social media will become a top channel for purchase, instead of just discovery.
- Informed buyers want to buy from informed brands.
- Virtual events started out of necessity, but are here to stay because of ROI and accessibility.
- Culling social media channels.
- Live interactions with virtual events.
- Using AR in digital engagement
Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Some of the core topics are:
1. SEO (Search Engine Optimization)
SEO is a practice of getting targeted traffic to the website from the organic or Free techniques for search engine rankings. For SEO professionals, the digital marketing career outlook is strong. Professionals are very much in need who understand:
- Keyword research
- On-page and Off-page SEO
- Technical SEO
- Content quality scoring
- Competitive analysis
- Mobile search
- Website analytics
Average salary for an SEO Professional: Rs 10,000 to Rs 60,000+ per month (based on experience)
2. Social Media Marketing
Social media marketing is the use of social media platforms like Facebook, Instagram, Whatsapp, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat:
- Build your brand
- Increase sales
- Drive website traffic.
- Publishing great content on your social media profiles
- Listening to and engaging your followers
- Analysing your results
- Running social media ads.
Average salary for a Social Media Marketer: Rs 15,000 to Rs 75,000+ per month (based on experience)
3. Google Ads or Search Engine Marketing (Advertising)
Search Engine Marketing is often confused with Search Engine Optimization, but the main difference is that SEM includes paid tactics. Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.
Average salary for a Google Ads Specialist: Rs 20,000 to Rs 75,000+ per month (based on experience)
4. Content Writing
Content writing and copywriting may seem like the same digital marketing role at first glance, but you’ll see that they have two separate jobs as you get started in digital marketing. Content writers concentrate specifically on longer-form content that attracts and nurtures readers to the site throughout the sales cycle.
Average salary for a Content Writer: Rs 10,000 to Rs 40,000+ per month (based on experience)
Also Read- Growth Hacking in Digital Marketing
Copywriters produce a wide range of content, including tags, product descriptions, emails, ads, and more. They need to be creative and curious. Their job is to get people to pay attention in a world full of distractions.
Average salary for a Copywriter: Rs 25,000 to Rs 60,000+ per month (based on experience)
6. Email Marketing
Email marketing is when you send a commercial email message to those on your email list, who have given you express permission to send the messages. Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalisation.
Average salary for an Email Marketing Manager: Rs 25,000 to Rs 50,000+ per month (based on experience)
Education Background Required for Digital Marketing
While there is no general requirement for any job in digital marketing, or for enrolling or completing a quality digital marketing course. The only requirement is your eagerness and willingness to learn and implement practically so you will greatly increase your chances of getting a digital marketing job.
Is free training enough to get a job in the digital marketing field?
Digital Marketing is a vast area of study and research. You should certainly try to get into the best Digital marketing agency or academy that you can afford. These courses can be a little expensive around 15k-30k, but that’s only because of the high quality of training and prospects they offer.
Certifications needed for getting a job?
Once you enroll in the training you will start gaining concepts in each and every field. For proof of your expertise one needs to get under the following certifications:
- Certification from a reputed Digital Marketing Academy
- Google Ads Certifications
- Hubspot Certifications
- Semrush Certifications
- Google digital garage digital marketing certification
- Google Analytics Certification
- Inbound Certification
- Facebook Certification (Paid)
- Youtube Certification
- Content Writing and Content Marketing Certification
How to get Practical Exposure in Digital Marketing?
Digital marketing is not only a theory subject so as you go along with the course you need to follow and do the practicals to get hands-on practice. The best way is to find a digital marketing academy with a lab facility where you can work after the classes with the support of a dedicated mentor. You need to implement, test, and try concepts unless it is of no use as it’s practical-based work in every industry wherever you apply.
One another way to get practical exposure is to work on your own website or blog. This is one of the best ways to understand every concept and apply the subject practically. You can also do various tests & experiments to make new discoveries.
How to apply for jobs in the Digital Industry?
If you are enrolled in a training program you will do an internship or placements depending upon your skill. You should apply to all these interviews and be confident with your concepts to crack a job. Rest there are job platforms like Naukri, Indeed, Monster, Shine, and freelance platforms where you can put your CV and update it regularly and apply, and most importantly, is Networking in LinkedIn.
Hope you are now well aware of the benefits of digital marketing. Digital marketing is a booming industry. Many companies are now migrating towards the digital platform, and yes, this profile will never become outdated.