Adil Raseed | A Digital Marketer in India

Search Performance Hits All-Time Highs, But Where Is the Revenue?

NEW YORK – Across the digital landscape, search marketing teams are celebrating a “green dashboard” season. Key performance indicators—rankings, organic

Meta’s 2026 Subscription Strategy: Productivity, Creativity, and AI

The new model is not a one-size-fits-all bundle. Meta is experimenting with app-specific perks tailored to how people use each

Google Simplifies Creative Review with One-Click PMax Previews

The update, first spotted by search marketer Bia Camargo, removes one of the most persistent “friction points” in the Google

Google Desktop Searches Per U.S. User Fall 20% Year-over-Year

Despite the drop in search frequency, Google’s grip on the desktop remains steady, accounting for roughly 10% of all U.S.

How to optimize video for AI-powered search

For years, we optimized video by focusing on the text around it. Today, the video file itself is the active

Inside Meta’s AI-driven advertising system: How Andromeda and GEM work together

Together, these two systems handle the “What,” “Who,” and “When” of your advertising by splitting the work into retrieval and

Google Explores Specific Opt-Out for AI Overviews and AI Mode

Since the launch of AI Overviews, publishers have been in a tough spot. To stay out of Google’s AI summaries,

The Holy Grail of Search Data Arrives in Budapest: Why the Google Trends API Session at Superweek 2026 is Unmissable

The digital analytics calendar is dotted with summits, Zoom calls, and crowded expo halls, but few events command the cult-like

Is Your Account Ready for Google AI Max? A Pre-Test Checklist

AI Max treats your entire account like a giant broad-match engine. If your foundation is shaky, the AI will simply

Bing Tests New “AI Performance” Reporting for Copilot

The new report, currently in a limited beta, marks Microsoft’s first major attempt to separate traditional search metrics from AI-driven

Hello, I'm Adil Raseed

A Digital Marketer