Adil Raseed

Bing Tests New “AI Performance” Reporting for Copilot

The new report, currently in a limited beta, marks Microsoft’s first major attempt to separate traditional search metrics from AI-driven

The most disruptive change is the new “follow-up” behavior. Previously, asking a second question in Search would simply reload a

Yahoo Scout (available at scout.yahoo.com) represents a pivot away from the clinical, “assistant-only” vibe of its competitors. Yahoo has designed

If you’ve spent any time in PPC communities lately, you’ve heard the same cry: “Google Ads isn’t scaling.” Campaigns look

On January 27, 2026, the European Commission signaled a major shift in its enforcement of the Digital Markets Act (DMA),

Search is moving beyond keywords. According to new Google research, the future of search may involve understanding user intent before

Search is no longer just about finding links. It’s increasingly about delegating work to AI. With AI-generated answers now appearing

AI-generated content is now part of everyday marketing operations. From blog drafts and social captions to emails and ad copy,

Performance Max wasn’t built with B2B marketers as the primary audience. Google’s ad ecosystem has always been driven by scale

Google Ads has launched a new Experiment Center, designed to give advertisers a centralized space to test campaign changes and